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Leeads SE

Media · Sweden

B2B

TG (TAG GUARANTEE)

TAG GUARANTEE – GUIDE v1.1

For more information about TG please visit Google DBM Support:

Standard Dimensions

All creatives, URLs and tracking should always be secure (HTTPS) to function. 


Standard dimensions

  • Desktop Helsida – 1920×1080 px
  • Panorama XL – 980x300 px
  • Panorama Standard – 980×240 px
  • Outsider / TWS – 250×600 & 300x250 px
  • MPU – 480×280 px
  • Mobil Helsida – 1080×1920 px
  • Mobil Standard – 320×320 px

  • Sticky production
  • Panorama Sticky - 980x240 + 980x120 px
  • Mobil Sticky – 320×320 px + 320×50 px

  • * Recommended img file format; JPG

  • Please do NOT send HTML format since this is not compatible with our standard banner set for the production!

Dynamic Full Page Ad

Dynamic Full Page Ad:

Please note - All creatives, URLs and tracking should always be secure (HTTPS) to function. 


Video Dynamic Full Page Ad:

Please note - for video dynamic full page it will be an external production and an extra production cost. Please contact traffic@leeads.com for more information.

HTML5 Specification for Adtech

All creatives, URLs and tracking should always be secure (HTTPS) to function. 


Maximum file size

  • Initial load: 250 kb
  • Polite load: 500 kb

1. Files

  • Avoid loading media files from subfolders.
  • Avoid loading media files under multiple documents, resolving local file paths is limited to index.
  • External JavaScript documents may be loaded using a JavaScript function and/or copy/pasted within the index document. We recommend using our Script Loader solution.
  • All local (uploaded) files must be included using our _ADPATH_ variable within the index document.
<img src=”_ADPATH_image.png”>
Important: ad server variable  _ADPATH_ (as well as all others) can only be used within the index document.

2. Click Counter

<a href=”_ADCLICK_https://domain.com”>
Important: ad server variable _ADCLICK_ (as well as all others) can only be used within the index document.

3. Client Side

Recommendations for advert designers and developers:
  • Avoid including any <html>, <head>, <meta>, and/or <body> elements, creative code will be embedded within an existing website structure.
  • Avoid applying any styles on common website elements, ID’s and/or class names to prevent conflicts with existing website structure. We highly recommend using unique ID’s and class names!
Remember, this code will be embedded within an existing website structure!

Pre-roll

Format: MOV preferred, alternatively MP4, MPG, WMV or AVI. FLV not recommended.
Max size: 200 MB
Max lenght: 15 seconds (SHL.se only accept 15 sec)
Format: 4:3 or 16:9
Resolution: Preferred 1024x576 px or higher. At leadst 640x360.
Tracking: Added separately. Only 1x1 impression tracking and click URL. NO third party javascript or iFrame tracking.

We only accept VAST 2.0 Wrapper according to IAB Standard

Outstream

Format: MOV preferred, alternatively MP4, MPG, WMV or AVI. FLV not recommended.
Max size: 200 MB
Max lenght: 30 seconds
Format: 4:3 or 16:9
Resolution: Preferred 1024x576 px or higher. At leadst 640x360.
Frames/sec: 24-30 fps
Video bitrate: minimum of 2000 kbps (VAST redirects max 1500 kbps, 800 recommended)
Audio: Minimum of 128 kbps, 44 kHz, Stereo, ACC or MP3 (preferred)
Tracking: Added separately. Only 1x1 impression tracking and click URL. NO third party javascript or iFrame tracking.

We only accept VAST 2.0 Wrapper according to IAB Standard
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