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Leeads SE

Media · Sweden

Standard Dimensions

All creatives, URLs and tracking should always be secure (HTTPS) to function. 


Standard dimensions

  • Desktop Helsida – 1920×1080 px, 250kb
  • Panorama XL – 980x300 px, 100kb
  • Panorama Standard – 980×240 px, 100kb
  • Outsider / TWS – 250×600 & 300x250 px, 100kb
  • MPU – 480×280 px, 100kb
  • Mobil Helsida – 1080×1920 px, 100kb
  • Mobil Standard – 320×320 px, 100kb

  • For all standard formats we accept the following formats; JPG, GIF, PNG, Third-party script, HTML (please follow the HTML specification for Adtech and Adform on this page). Please note that for the full pages we can´t receive HTML format.

  • Sticky production
  • Panorama Sticky - 980x240 + 980x120 px
  • Mobil Sticky – 320×320 px + 320×50 px
  • Recommended img file format; JPG

  • For Sticky Production: Please do NOT send HTML format since this is not compatible with our standard banner set for the production!

HTML5 Specification Adtech & Adform

All creatives, URLs and tracking should always be secure (HTTPS) to function. Please make sure the file contains click counters for both Adtech & Adform.

ADTECH

Maximum file size

  • Initial load: 250 kb
  • Polite load: 500 kb

1. Files

  • Avoid loading media files from subfolders.
  • Avoid loading media files under multiple documents, resolving local file paths is limited to index.
  • External JavaScript documents may be loaded using a JavaScript function and/or copy/pasted within the index document. We recommend using our Script Loader solution.
  • All local (uploaded) files must be included using our _ADPATH_ variable within the index document.
<img src=”_ADPATH_image.png”>
Important: ad server variable  _ADPATH_ (as well as all others) can only be used within the index document.

2. Click Counter

<a href=”_ADCLICK_https://domain.com”>
Important: ad server variable _ADCLICK_ (as well as all others) can only be used within the index document.

3. Client Side

Recommendations for advert designers and developers:
  • Avoid including any <html>, <head>, <meta>, and/or <body> elements, creative code will be embedded within an existing website structure.
  • Avoid applying any styles on common website elements, ID’s and/or class names to prevent conflicts with existing website structure. We highly recommend using unique ID’s and class names!
Remember, this code will be embedded within an existing website structure!

ADFORM

Maximum file size

1. File
The HTML asset should contain a manifest.json file and an HTML file zipped together with images, scripts, and other material.

Please note that manifest.json and the HTML files should be in the root directory of the .zip file, not in the deeper directories. More info about file structure here.

The manifest.json file should define the ad dimension and the HTML file which should be used as a banner source

2. Click Counter
When producing an HTML banner it is important to implement the clickTAG variable. In other words, to make the banner clickable.
The HTML file should include the Adfrom DHTML library which enables the banner to receive a clickTAG variable:

<script>
document.write('<script src="'+ (window.API_URL || 'https://s1.adform.net/banners/scripts/rmb/Adform.DHTML.js?bv='+ Math.random()) +'"><\/script>');
</script>

The clickTAG value, landing visitor to it, can be assigned to the banner by using the JavaScript code - Example here

If you need more information click here

Dynamic Full Page Ad

Dynamic Full Page Ad:

Please note - All creatives, URLs and tracking should always be secure (HTTPS) to function. 


Video Dynamic Full Page Ad:

Please note - for video dynamic full page it will be an external production and an extra production cost. Please contact traffic@leeads.com for more information.

TG (TAG GUARANTEE)

TAG GUARANTEE – GUIDE v1.1

For more information about TG please visit Google DBM Support:

Pre-roll

Format: MOV preferred, alternatively MP4, MPG, WMV or AVI. FLV not recommended.
Max size: 200 MB
Max lenght: 15 seconds (SHL.se only accept 15 sec)
Format: 4:3 or 16:9
Resolution: Preferred 1024x576 px or higher. At leadst 640x360.
Tracking: Added separately. Only 1x1 impression tracking and click URL. NO third party javascript or iFrame tracking.

We only accept VAST 2.0 Wrapper according to IAB Standard

Outstream

Format: MOV preferred, alternatively MP4, MPG, WMV or AVI. FLV not recommended.
Max size: 200 MB
Max lenght: 30 seconds
Format: 4:3 or 16:9
Resolution: Preferred 1024x576 px or higher. At leadst 640x360.
Frames/sec: 24-30 fps
Video bitrate: minimum of 2000 kbps (VAST redirects max 1500 kbps, 800 recommended)
Audio: Minimum of 128 kbps, 44 kHz, Stereo, ACC or MP3 (preferred)
Tracking: Added separately. Only 1x1 impression tracking and click URL. NO third party javascript or iFrame tracking.

We only accept VAST 2.0 Wrapper according to IAB Standard
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