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Hembakat
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Hembakat

Desserts & Baking · Sweden

Hembakats online visitors

Slightly more men read Hembakat online, and they usually live in small towns. The
average age is 25–49 and most visitors are interested in things to do with cooking, such
as baking and healthy food. They spend some money on their homes, but primarily on
children’s clothing, shoes and books.

Interests

Recept, Bakning, Matlagning

20-44
Age
20%
Males
80%
Females

The visitor of Hembakat

Women
80%
Lives in a city
32%
Lives in a small town
68%
Has children
46%
Lives in an apartment
35%
Lives in a villa or house
59%
Owns their property
66%
Source: Kantar TNS
Orvesto Consumer

High spenders

Cosmetics & beauty
181
Women's clothing
192
Interior decoration & Textiles
157
Hair care
165
Children's clothing
170
Source: Kantar TNS
Orvesto Consumer

Interests

Baking
346
Trying new products
211
Interior decoration
159
Beauty care
169
Cooking
174
Source: Kantar TNS
Orvesto Consumer

Online behavior

Fashion & Beauty
376
Interior decoration
373
Food & Drinks
351
Health
287
Parents & Children
277
Online shops at least once a month
140
Source: Kantar TNS
Orvesto Consumer
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